Seoul came up with a new advertising campaign, and on their website they have four different videos for their different target audiences.  Despite the fact that I hate awkward English voices like these that sound so friendly they verge on creepy, I think they actually did a good job picking their target markets and appealing to them.  I’ve read a lot about how Korea sucks at marketing itself, and that it isn’t perceived well among people who haven’t been here, so it’s good Seoul is trying something new.  ”Infinitely yours” is rather generic, as most tourism taglines are, but as someone who has lived here for a year I think it’s pretty fitting.  There really are infinite things to do here, and I feel like there’s so much I will never experience.

Advertising, yay.